Rebranding
Blue Note Jazz Club
Rebranding project for a world-renowned jazz club in New York.
Problem Statement:
Blue Note Jazz Club, a world-renowned jazz club, has been loved by tourists and music lovers alike. However, its branding has remained largely unchanged since its opening in 1981, which may make it seem outdated.
Solution:
In my rebranding project, I aimed to make the brand more inclusive, appealing not only to longtime fans but also to newcomers to jazz and other music genres. I wanted to convey the freedom and vibrancy of the club while reflecting the unexpected movements of music, emphasizing its role as a place to discover new sounds and hobbies.
