Evolving Logo—National Geographic

Rebranding project of National Geographic with an identity that evolves using real live data of the season and locations.

Problem Statement:

National Geographic is a media that celebrates the world's wonders. How can I convey this brand's positivity through rebranding in today’s context?

Solution:

Diversity in nature is tied to climate zones, influenced by daylight length. I expanded the iconic frame, adjusting its width to reflect daytime length and its height to a location's latitude, creating variations based on the user’s selection.

Duration:

6 weeks